News and Events

Holiday Humbug

Date: Wednesday, December 4, 2019
Time: 6:00 - 9:00pm
Location: The Powerhouse, Stoney Creek

Full Members
(CPRS and IABC Golden Horseshoe): $35 ($30 early-bird rate)
Student Members (CPRS and IABC Golden Horseshoe): $30 ($25 early-bird rate)
Non-Members: $40 ($35 early-bird rate)

*Early bird pricing available until November 22.

Share some holiday cheers with friends old and new when we come together for our annual Humbug! Come one, come all to CPRS Hamilton's festive room at the Powerhouse in Stoney Creek. There will be hors d'oeuvres and drinks (cash bar) accompanied by the warm company of great colleagues and peers.



Date: Thursday, November 28, 2019
Time: 9:00am - 4:00pm
Location: McMaster Innovation Park, Hamilton

Full Members (CPRS and IABC Golden Horseshoe): $249 ($149 early-bird rate)
Non-Members: $299 ($249 early-bird rate)
Student Members (CPRS and IABC Golden Horseshoe): $99

All prices are tax inclusive. Early-bird pricing is in effect until November 21. We are also pleased to offer a 15% discount on registration for 5 or more people from the same CPRS Member Employer.

Join us on November 28 for #ElevatePR5, a full-day professional development conference for communications and public relations professionals. With a mix of inspirational speakers, hot topics and social networking we bring together PR communicators for a day of learning and connection to elevate each other and the profession.


#ElevatePR5 Program

Dynacare Organizes Manitoba's
Largest Diabetes Wellness Initiative

How do you grab people’s attention to build brand awareness throughout an entire province? Dynacare did at the end of 2018 through the creation of Manitoba’s Largest Diabetes Wellness Initiative. As the sole provider of laboratory services in Manitoba,
Dynacare wanted to demonstrate it is focused on its mission of supporting healthy lives with commitment and care. Understanding that type 2 diabetes is a serious health concern in Manitoba, Dynacare partnered with Diabetes Canada to run Manitoba’s largest-ever diabetes wellness initiative. To achieve its objectives, the campaign included several creative components: a campaign kick-off event, a 6-week health education campaign, a PR campaign, and a media and influencer event.

The Science of Trust, Empathy, and Relationship Building: Measuring the Success of Communication Management Campaigns

Trust and empathy are critical factors leading to positive relationships and community connectedness. Reputation, public confidence and the impact of communications on public opinion can be measured. Terry and Dave will discuss the implications of trust and empathy as a component of reputation and how this affects
organizations and their relationships with their communities.

Paul-Copcutt Suit
Building YOUR PR (Personal Reputation)
Through Personal Branding

Personal branding is the most natural business strategy, a simple yet essential tool for thriving in today’s complex and noisy environment. The key to using it successfully is understanding what that brand is and then how best to communicate to the people who matter, those you are trying to influence. This session will take you through a proven personal branding process to help you understand the secrets to express your unique personal brand, naturally. It can help you increase your visibility, advance your career, build a business and engage employees.

Role of Communication Analytics in the Federal Election

Political communication is a testing ground for new PR techniques and technologies. Slim budgets and heavy time constraints lead to innovation. This talk discusses the state of the art in analytics and modelling used by political parties as they sought to reach audiences and build affinity in the federal election. This talk focuses on how you can use analytics to enhance your practice through KPIs, goal-setting, metrics and scoring. Dr. Sevigny assumes no familiarity with analytics, statistics or models when giving this accessible, engaging and entertaining talk.

Indigenous Communications in the Era of Reconcilliation

This presentation will explore the landscape of Indigenous issues in the media and the challenges faced by Indigenous communicators today. Drawing upon real world examples, this presentation will provide key takeaways and insights for how to achieve success in the era of reconciliation.