Mentee Spotlight: Mark Skeffington

April 7, 2016

Mark SkeffingtonFormer mentee
Current Role
Communications for Workplace Planning Board, FineArtCollector

What year were you a Mentee?

Who was your Mentor?
Bruce Stock, APR, FCPRS, a veteran PR professional and former aide to Lieut. Gov. Gen. Georges Vanier.

What made you want to apply for the Mentorship program?I applied because I felt it would help me as I made the transition into a new career, public relations from journalism. I had gone back to school as a mature student, taking the Diploma in Public Relations Management at McMaster University. I’m a big believer in the value of mentorship programs in general; they can help both mentees and mentors grow professionally and personally.
What did you learn and gain from being a part of the Mentorship program?It was a very positive experience. It was nice to have a mentor who was so supportive, who saw my abilities, skills and potential. Bruce Stock is a natural storyteller and has decades of experience, so I benefited just from hearing stories about his life and career. Bruce also became a sounding board for my ideas – and my concerns – and a friend. The CPRS Hamilton mentorship program organizers did a good job of matching me with Bruce, as I was a mature student and he was a PR veteran.
Tell us a little bit about your current role.I have two roles. I work part-time for a non-profit Workforce Planning Board handling all communications, managing websites and social media, and carrying out community building projects. Also, by somewhat of a fluke, I’ve become an art dealer. I’m co-owner and manager of an online art gallery,, that sells Canadian fine art. This has become my new passion. I draw on my journalism and PR experience to build the business, write stories about art, create newsletters, effectively use social media, and help art buyers and sellers from across Canada and abroad. I’m currently looking for part-time or freelance communications work in Niagara, while continuing to build the art business.