#ElevatePR Conferences


#ElevatePR5

Date:Thursday, November 28, 2019
Time: 9:00am to 4:00 p.m.
Location: McMaster Innovation Park, Hamilton

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Join us on November 28 for #ElevatePR5, a full-day professional development conference for communications and public relations professionals. With a mix of inspirational speakers, hot topics and social networking we bring together PR communicators for a day of learning and connection to elevate each other and the profession.

Accredited members earn one APR maintenance point for attending the full day.

*All prices are tax inclusive. Early-bird pricing is in effect until November 21. We are also pleased to offer a 15% discount on registration for 5 or more people from the same CPRS Member Employer.


Speakers


AndreaPrice-CPRS

DYNACARE ORGANIZES MANITOBA'S LARGEST DIABETES WELLNESS INITIATIVE

Andrea Price, MCM, ABC -@AndreaEPriceDirector, Corporate Communications, Dynacare

How do you grab people’s attention to build brand awareness throughout an entire province? Dynacare did at the end of 2018 through the creation of Manitoba’s Largest Diabetes Wellness Initiative. As the sole provider of laboratory services in Manitoba, Dynacare wanted to demonstrate it is focused on its mission of supporting healthy lives with commitment and care. Understanding that type 2 diabetes is a serious health concern in Manitoba, Dynacare partnered with Diabetes Canada to run Manitoba’s largest-ever diabetes wellness initiative. To achieve its objectives, the campaign included several creative components: a campaign kick-off event, a 6-week health education campaign, a PR campaign, and a media and influencer event.


Terry-and-Dave v2
THE SCIENCE OF TRUST, EMPATHY AND RELATIONSHIP BUILDING: MEASURING THE SUCCESS OF COMMUNICATION MANAGEMENT CAMPAIGNS

Dr. Terence (Terry) Flynn, APR, FCPRS -@terryflynn Director, MCM Program and Associate Professor, Department of Communication Studies and Multimedia McMaster University

Trust and empathy are critical factors leading to positive relationships and community connectedness. Reputation, public confidence and the impact of communications on public opinion can be measured. Terry and Dave will discuss the implications of trust and empathy as a component of reputation and how this affects organizations and their relationships with their communities.

Dave Scholz -@dave_scholz Executive Vice President and Partner at Leger; Adjunct Professor, McMaster University Master of Communications Management Program


Paul-Copcutt-Suit-CPRS

BUILDING YOUR PR (PERSONAL REPUTATION) THROUGH PERSONAL BRANDING

Paul Copcutt -@paulcopcutt
Personal Brand Speaker & Trainer

Personal branding is the most natural business strategy, a simple yet essential tool for thriving in today’s complex and noisy environment. The key to using it successfully is understanding what that brand is and then how best to communicate to the people who matter, those you are trying to influence. This session will take you through a proven personal branding process to help you understand the secrets to express your unique personal brand, naturally. It can help you increase your visibility, advance your career, build a business and engage employees.


AlexSevignyHeadshot-CPRS

ROLE OF COMMUNICATION ANALYTICS IN THE FEDERAL ELECTION

Dr. Alex Sevigny, APR -@alexsevigny Associate Professor, McMaster University Master of Communications Management Program; Editor-in-Chief, Journal of Professional Communication

Political communication is a testing ground for new PR techniques and technologies. Slim budgets and heavy time constraints lead to innovation. This talk discusses the state of the art in analytics and modelling used by political parties as they sought to reach audiences and build affinity in the federal election. This talk focuses on how you can use analytics to enhance your practice through KPIs, goal-setting, metrics and scoring. Dr. Sevigny assumes no familiarity with analytics, statistics or models when giving this accessible, engaging and entertaining talk.


Chelsey_Johnson_Headshot_Living_Wall-CPRS

INDIGENOUS COMMUNICATIONS IN THE ERA OF RECONCILIATION

Chelsey Johnson -@chelseytyler M.A. Communications and New Media

This presentation will explore the landscape of Indigenous issues in the media and the challenges faced by Indigenous communicators today. Drawing upon real world examples, this presentation will provide key takeaways and insights for how to achieve success in the era of reconciliation.


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Our Biannual Conference

CPRS Hamilton is proud to present #ElevatePR, our biannual full-day conference for communications and public relations professionals across Southwestern Ontario. Each conference features expert speakers, seasoned practitioners, and leading researchers who provide our delegates the latest insights into emerging trends, research, case studies, and workshops to leave you inspired, educated and prepared for our ever-changing field.

We are committed to providing top-tier professional development to our members and the broader professional community. Our pricing is designed to be affordable for both students and practitioners.

Additionally, #ElevatePR provides delegates with networking opportunities and meals throughout the day including a continental breakfast, hot lunch and afternoon refreshments.