trust matters blog

Acheiving the APR


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Elevating PR in the Digital Age

Eighty-four percent of Canadians use social media. Of these, 71% are accessing social media multiple times per day. Savvy communicators and marketers that are authentic and original stay ahead of the curve, not by merely writing values statements, but by fueling social good with not just their words, but their actions within their organizations and beyond.


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Timeline of PR Education in Canada

A timeline of university-level education of public relations and communications management in Canada.


CPRS Hamilton

Writing the PRK


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Welcome to CPRS Hamilton!


President's Message

Agents of Trust


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Presidents' Report (2015/16)


President's Message

Today’s media zeitgeist calls for new analytics and metrics

“It is the new media zeitgeist of our time that’s what we’re working in,” says Dr. Andrew Laing, Professor at MacMaster University and President of Cormex Research, who discussed What Big Data Means for PR Strategy.


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How To Get The Most Out Of Your Public Relations Program

It seems like a simple piece of advice, but by fully committing your time to put your knowledge from the program into practice, you fast-track your learning in ways you cannot believe. It is fine to learn the basics of PR and what is expected of you, but until you place yourself in the field and gain real-world experience, the teaching is useless.


Mentorship

The Value of Mentorship

During my undergraduate studies at McMaster University, I became skilled at researching, writing and presenting about others. However, joining the CPRS Hamilton Mentorship Program left me momentarily speechless and tongue-tied when asked to present on one particular person: myself.


Mentorship

The Future of Public Relations Is Strategy, Empathy and Creativity

For some of us life-long learners who like to be kept on our toes, the best thing about the communications industry is it’s ever-changing – there’s never a dull moment. This is inspiring leaders to elevate the practice though strategy, and with access to more data than ever before, it is this data when joined with strategic thinking and empathy that is setting extraordinary public relations practitioners in a class of their own.


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Emerging trends, best practices and diverse perspectives among the highlights of #ElevatePR2

A sold-out crowd of 55 public relations practitioners, professionals and researchers gathered at McMaster Innovation Park on April 5, 2018, for CPRS Hamilton’s full day, professional development event, #ElevatePR2.


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CPRS National Conference 2018

Amongst the 14 Local Societies, CPRS Hamilton remains recognized as a leader in good governance and providing value to our members. We look forward to collaborating with our sister societies and CPRS National in building a brighter future for CPRS and the public relations and communications management industry in Canada.


Uncategorized

Earning the APR Designation

As of 2018, over 452 public relation practitioners—including 39 CPRS Hamilton members—have validated their professional experience with the Accredited in Public Relations (APR) designation. The APR serves as a respected measure of professional experience and competence distinguishing its holders as leaders in the fields of public relations and communications management.


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Embracing Artificial Intelligence in Public Relations

“Artificial intelligence isn’t going to take our jobs—it is going to empower us to perform at a higher level than ever before. Technology, in combination with human imagination, creates magic.”


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Twitter as a Digital Broadcaster in Canada

Velocity and brevity. These two traits serve as the foundation of Twitter’s unprecedented utility as a digital communications tool for journalists, politicians, and media organizations.


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Handling Negativity on Social Media

Every organization, whether private, public, or not-for-profit, will experience their fair share of issues, crises, and abuse on their social media channels. The important thing for social media managers is to be calm, proactive, and conversational in their responses—finding the right balance of “sincerity and sass”—to mitigate the issues and inform stakeholders.


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Telling Powerful Truths Through Speeches

Think of the deepest, most powerful truth you can tell your audience. For President Barack Obama, this was on July 27, 2004, when he began his keynote address at the DNC Convention by telling the nation “my presence on this stage is pretty unlikely.”


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Social Media is the New Watercooler

Venting is a normal—and arguably healthy—aspect of any personal or professional frustrations. With social media replacing the space traditionally held by water coolers, professionals need to keep themselves in check and understand that instead of a handful of colleagues, the whole world is listening in, significantly elevating the risk and consequences.


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Having your counsel heard

One of the primary functions of public relations is helping organizations spend less money. We accomplish this by anticipating, identifying, and mitigating issues and counseling senior management on navigating crises before they significantly impact reputation and revenue.


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Weathering the social storm

Your organization will face a crisis. It’s a question of when, not if, and entirely out of your control. What you can control is your response.


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messaging in the micro-moment

Media is no longer the leading source of discovery for audiences and consumers; Google search through mobile devices is. In this era of micro-moments, public relations must begin asking “are we are there?” instead of “did we get coverage?”.


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